From traditional remote monitoring to the leapfrog upgrade of “emotional companionship + health management platform”, AI-enabled pet cameras are constantly creating hot products while also accelerating their entry into the mid-to-high-end camera market.
According to market research, the global smart pet device market size has exceeded US$2 billion in 2023, and the global smart pet device market size has reached US$6 billion in 2024, and is expected to grow at a compound annual growth rate of 19.5% between 2024 and 2034.
At the same time, it is expected that this figure will reach more than 10 billion US dollars by 2025. Among them, the North American market accounts for nearly 40%, followed by Europe, while Asia, especially the Chinese market, has the fastest growth momentum.
It can be seen that the “pet economy” is prevalent, and the dividends of niche hot-selling products in the subdivided track are gradually emerging.
Hot-selling products emerge frequently
Pet cameras seem to be becoming a “must-have product” for pet owners to express their emotions, and many brands have emerged at home and abroad.
Currently, domestic brands include EZVIZ, Xiaomi, TP-LINK, Xiaoyi, Haipu, etc., and international brands include Furbo, Petcube, Arlo, etc.
Especially at the end of last year, Furbo, the main brand of smart pet cameras, took the lead in setting off a wave of pet cameras. With AI intelligence, high-definition video monitoring, real-time two-way audio, smart alarm, etc., it has become a leading brand in the field of smart pet equipment.
It is reported that Furbo’s sales on Amazon US station are firmly ranked first in the pet camera category, with an average of one unit sold per minute, which has made it to the top of the BS list in one fell swoop, and has accumulated more than 20,000 comments.
In addition, another product that focuses on high cost performance, Petcube, has successfully broken through with a good reputation of 4.3 points, and the product is priced at less than US$40.
It is understood that Petcube has very good user stickiness, and has reshaped the industry standard with technical advantages such as 360° all-round tracking, physical privacy shield, and cross-dimensional emotional connection.
It is worth noting that in addition to its high-definition lens and two-way audio interaction, it also has good night vision capabilities. Using infrared technology, it can achieve a clear field of view of 30 feet in a dark environment.
In addition to the above two brands, there is also a crowdfunding product Siipet. Because it has unique functions such as behavioral analysis, the current price on the Siipet official website is US$199, while the price on the Amazon platform is US$299.
It is understood that using advanced AI technology, this product can deeply interpret the behavior of pets, which is unmatched by ordinary pet cameras. For example, by capturing and analyzing multi-dimensional data such as pets’ movements, postures, expressions and sounds, it can accurately judge the emotional state of pets, such as happiness, anxiety, fear, etc., and can also detect the health risks of pets, such as whether there is physical pain or early symptoms of disease.
In addition, the analysis of individual differences in behavior of a single pet has also become an important weight for this product to compete in the mid-to-high-end market.
Post time: Feb-28-2025