The current security market can be described as “ice and fire.”
This year, the China security market has intensified its “internal competition,” with a continuous stream of consumer products like shake cameras, screen-equipped cameras, 4G solar cameras, and black light cameras, all aiming to stir up the stagnant market.
However, cost reduction and price wars remain the norm, as China manufacturers strive to capitalize on trending products with new releases.
In contrast, products focusing on smart bird feeders, smart pet feeders, hunting cameras, garden light shake cameras, and baby monitor shake devices are emerging as bestsellers on Amazon’s Best Seller Rank, with some niche brands reaping substantial profits.
Notably, smart bird feeders are gradually becoming winners in this segmented market, with one niche brand already capturing monthly sales of a million dollars, bringing various domestic manufacturers of bird feeding products into the spotlight and presenting a new opportunity for many security firms to venture abroad.
Smart bird feeders are becoming leaders in the U.S. market.
A survey report released by the U.S. Fish and Wildlife Service shows that currently 20% of the 330 million people in the United States are bird watchers, and 39 million of these 45 million bird watchers choose to watch birds at home or in nearby areas. And nearly 81% of American households have a backyard.
The latest data from FMI shows that the global wild bird products market is expected to reach US$7.3 billion in 2023, with a compound annual growth rate of 3.8% from 2023 to 2033. Among them, the United States is one of the most profitable markets for bird products in the world. Americans are particularly obsessed with wild birds. Bird watching is also the second largest outdoor hobby for Americans.
In the eyes of such birdwatching enthusiasts, capital investment is not a problem, allowing some manufacturers with high-tech added value to achieve considerable revenue growth.
Compared to the past, when birdwatching relied on long focal length lenses or binoculars, observing or photographing birds from a distance was not only expensive but also often unsatisfactory.
In this context, smart bird feeders not only address the issues of distance and time but also allow for better capture of stunning bird moments. A price tag of $200 is not a barrier for passionate enthusiasts.
Moreover, the success of smart bird feeders indicates that as monitoring products expand their functionalities, they are gradually extending to meet the demands of niche markets, which could also become lucrative.
Thus, beyond smart bird feeders, products like smart visual hummingbird feeders, smart pet feeders, smart hunting cameras, garden light shake cameras, and baby monitor shake devices are emerging as new bestsellers in the European and American markets.
Security manufacturers should pay more attention to the demand on cross-border e-commerce platforms like Amazon, Alibaba International, eBay, and AliExpress. These platforms may reveal functional needs and application scenarios different from those in the domestic security market. By creating more innovative products, manufacturers can tap into the market opportunities in various niche sectors.
Post time: Sep-19-2024